4 minutes
Case Study: How a Website Redesign Boosted CVR and Brand Image
October 30, 2024
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When Eumobel, a high-end furniture manufacturer and designer, approached Well Web Design, they were facing numerous challenges with their online presence. Their website lacked the professional polish needed to reflect their premium brand, was not optimized for mobile devices, and did little to engage visitors or convert them into customers. With outdated design elements, minimal visual content, and ineffective SEO, Eumobel’s website was underperforming in almost every area.
We took on the challenge of transforming Eumobel’s website from an outdated, hard-to-find online space into a modern, engaging, and conversion-driven site that effectively positions them as a leader in the luxury furniture industry. Here’s how we addressed each challenge and the impactful results that followed.
Eumobel’s previous website design didn’t meet contemporary standards, and it lacked the visual appeal that users expect from a high-end brand. The outdated design was more likely to drive visitors away than draw them in, failing to create a strong first impression.
As more and more users browse websites from their mobile devices, it was crucial for Eumobel to have a mobile-friendly site. However, their previous website wasn’t responsive, delivering a poor experience for visitors on smartphones and tablets and costing them potential customers.
With minimal on-page and off-page SEO, Eumobel was struggling to appear in search engine results. Potential customers searching for luxury furniture were unable to find them online, which impacted their lead generation and sales opportunities.
Their color palette of light green, white, and black did not reflect the premium, sophisticated image Eumobel wanted to convey. The branding felt misaligned with their identity as a high-end furniture brand, weakening their credibility and appeal.
The lack of strategically placed calls to action (CTAs) meant that visitors had few prompts to engage with the website, resulting in low conversion rates. Without clear direction, visitors often left without taking further action.
The website’s navigation system was confusing, and language options were not clearly accessible, creating a frustrating experience for visitors who struggled to find information or explore the site.
As a furniture manufacturer, showcasing products visually is essential. Eumobel’s lack of high-quality images meant that their craftsmanship and product variety were not effectively highlighted.
The existing website content didn’t do enough to guide visitors through the site, nor did it highlight Eumobel’s value propositions effectively. As a result, visitors were not adequately informed about the brand’s unique qualities or encouraged to interact further.
With no Open Graph tags in place, Eumobel’s shared links appeared unattractive and uninformative on social media, which potentially reduced click-through rates from these platforms.
To address Eumobel’s challenges, Well Web Design executed a comprehensive overhaul that included design, SEO, and functionality improvements.
We gave Eumobel a complete design overhaul, crafting a modern, visually appealing website that met contemporary standards. The new design enhanced aesthetic appeal and functionality, aligning with Eumobel’s high-end brand identity while making it easy for visitors to navigate and explore.
The new website is fully optimized for mobile, ensuring that users have a seamless experience across all devices. From responsive layouts to touch-friendly navigation, every aspect of the mobile experience was carefully designed to keep visitors engaged, whether they’re browsing on a desktop or smartphone.
To boost Eumobel’s visibility, we implemented a robust SEO strategy, including both on-page and off-page techniques. With targeted keywords, optimized meta tags, and structured content, the website is now more easily discoverable by search engines, driving a steady increase in organic traffic.
We shifted Eumobel’s color palette to a sophisticated combination of gold, white, and dark gray, creating an upscale, luxurious look. This change reflects Eumobel’s goal of positioning themselves as a premium brand and appeals to their target audience’s preference for quality and refinement.
We strategically placed CTAs throughout the website, guiding visitors towards specific actions such as exploring product pages, contacting sales, or signing up for more information. This approach improved visitor engagement and significantly boosted conversion rates.
Our team restructured the navigation bar to make it intuitive and user-friendly. By simplifying access to different pages and language options, we created a more seamless browsing experience, helping visitors find what they need without frustration.
To showcase Eumobel’s craftsmanship, we incorporated high-quality images throughout the site. These visuals capture the elegance and quality of Eumobel’s products, providing a compelling reason for visitors to stay and explore.
We rewrote the website’s content to better guide visitors through the site and highlight Eumobel’s unique selling points. The new copy encourages user interaction and effectively communicates Eumobel’s value as a high-end furniture provider, enhancing both engagement and credibility.
By adding Open Graph tags, we ensured that shared links appear professionally formatted on social media. This enhancement makes links more attractive and informative, increasing the likelihood of clicks and driving referral traffic from social platforms.
The updated design, new color palette, and high-quality visuals have successfully repositioned Eumobel as a premium furniture manufacturer and designer. Visitors now get an immediate sense of quality and sophistication that aligns with the brand’s identity.
The addition of effective CTAs and improved user experience has led to a significant increase in visitor engagement and conversions. Visitors now have clear prompts to explore and interact with the site, leading to more inquiries and sales.
With the SEO enhancements, Eumobel’s website now ranks higher in search engine results, attracting more organic traffic from potential customers looking for high-quality furniture.
The compelling new images and revised copywriting have increased the time visitors spend on the site and their interaction with content. Users are more likely to explore products and stay engaged, which leads to more meaningful connections with Eumobel’s offerings.
Open Graph integration has improved the appearance of shared links on social media, increasing click-through rates and bringing more referral traffic from platforms like Facebook and LinkedIn.
Through a strategic overhaul, Well Web Design transformed Eumobel’s outdated website into a modern, user-friendly, and visually engaging platform. By addressing each challenge, from mobile optimization and SEO to brand positioning and user experience, we created a site that reflects Eumobel’s premium brand and meets the expectations of today’s digital consumers. The result is a polished, conversion-focused website that enhances brand identity and drives meaningful results.
Are you ready to elevate your online presence? Contact Well Web Design today to see how we can help you achieve a website that not only looks great but also performs exceptionally well.
