6 minutes
Our Process at WellWebDesign for Creating High-Converting Landing Pages & Websites
September 27, 2024
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A website is more than just a digital space: it’s the face of your business. And when it comes to making that first impression count, Well Web Design believes in doing things right from the very beginning. Building a website that’s tailored to your needs goes beyond throwing together a few design elements—it’s about understanding your vision, your brand, and your goals.
At Well Web Design, we’ve created a step-by-step process that revolves entirely around you, the client. Every phase, from our no-obligation discovery call to the post-launch support, is designed to ensure that you’re not just satisfied—you’re thrilled with the result. We put a heavy focus on delivering websites that not only look amazing but are also built to perform. Through careful planning, custom design, SEO optimization, and a strong commitment to transparency, we create websites that truly make an impact.
So, how does it all come together? Let’s break down our process and show you what working with Well Web Design looks like, from concept to completion.
Every great website begins with a conversation. That’s why we kick things off with a discovery call, where we dive into understanding your business, goals, and brand. This is where we lay the groundwork for everything to follow. We talk through how your business works, who your target audience is, and what you’re looking to achieve with your website.
This step is crucial because it allows us to craft a strategy tailored specifically to your needs. We also discuss budget expectations transparently, so there are no surprises down the road. Whether you’re working with a lean budget or going all in, we find ways to deliver value while keeping your goals at the forefront.
The discovery call ensures that from the start, we’re aligned and ready to create something that reflects your vision and meets your business needs.
Before any contracts are signed, we believe in showing you exactly what we can do. That’s why we offer a free Hero section design as part of our process. This isn’t just a small preview—it’s a tangible piece of your future website. The Hero section is one of the most important parts of any landing page, and it sets the tone for the entire site. So, we create something that reflects your brand’s unique voice and visual identity, giving you a clear vision of where we’re heading.
The fact that we provide this free sample before any agreement is signed speaks volumes about our approach to client satisfaction. At Well Web Design, you’re never locked into something until you’re absolutely convinced it’s the right fit. You only pay for what you genuinely want. We don’t want to push you into a contract—it’s about showing you what’s possible and letting the design speak for itself. If you'd like to get an idea of how some of our hero designs look like, take a look at our free web design gallery.
Once you’ve seen the Hero section and love the direction, we move forward confidently, knowing we’re on the same page and ready to bring the full project to life.
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Once you’ve seen the Hero section and are confident in our vision, we solidify the agreement. At this stage, we’ll set up a clear contract that outlines everything we’ve discussed, from design elements to the project scope and timeline. The contract ensures that expectations are aligned, so there’s no confusion about what we’re delivering or when it will be completed.
This part of the process is straightforward, but it’s important. We believe in transparency, so you’ll know exactly what’s included, how long each stage will take, and what the final product will look like. With everything in place, we can move forward confidently into the next phase, where your website truly begins to take shape.
Now that the contract is signed, it’s go-time. We’re officially set to start building your custom website, and you can rest easy knowing that your project is in expert hands.
With the contract signed and the vision aligned, the next step is creating the wireframe—a visual blueprint for your website. The wireframe lays out the structure of your site, focusing on layout and functionality rather than detailed design. This is where we map out the navigation, content placement, and overall flow, ensuring every page serves a clear purpose and guides users smoothly through your site.
Wireframes help us focus on user experience (UX) from the start. We make sure your visitors will have an intuitive journey from page to page, with easy access to key information and calls to action. We share this wireframe with you, giving you the chance to provide feedback before moving forward.
This phase is critical because it allows us to build the foundation for the website. By nailing down the layout and navigation early, we ensure there are no surprises later in the design process. Once the wireframe is approved, we move into full web development, where your website starts to come to life.
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Once the wireframe is approved, we move into the full development phase—where all the planning starts to take shape. At this point, Well Web Design transforms the wireframe from a functional blueprint into a fully designed, interactive website. Our design team gets to work on creating a unique, custom look that aligns with your brand identity, ensuring that every visual element—from colors to typography—feels cohesive and on-brand.
But design isn’t just about aesthetics. This phase is also where we focus heavily on conversions. Every button, call-to-action, and design element is crafted with your goals in mind, whether that’s driving leads, encouraging sign-ups, or making purchases easier for your customers. Our aim is to make the site look great and work even better.
Meanwhile, our web development team is in action, ensuring that the back-end is just as solid as the front-end. This means making sure the site is fast, responsive, and optimized for all devices. Whether a visitor is on a desktop or browsing from a mobile phone, your website will perform flawlessly.
Finally, this is where we integrate SEO into the mix. From creating SEO-friendly URLs and meta descriptions to ensuring that all images have alt texts, we take care of the necessary steps to boost your site’s visibility on search engines. The result? A website that’s not only beautifully designed but also fully functional and ready to rank.
Once the full website is built, it’s time to perfect it. At Well Web Design, we believe that collaboration doesn’t end with development—it extends into a detailed review and revision process. We share the website with you, giving you the opportunity to provide feedback and make any adjustments. This stage is about making sure every detail aligns with your vision, from the smallest design tweak to refining the messaging in key areas.
We work closely with you to ensure everything feels just right. Whether it’s adjusting the layout, rewording copy, or enhancing certain design elements, we’re committed to getting it perfect before launch. This revision process is essential for ensuring that by the time the site launches, it’s exactly what you envisioned. After all, we’re not satisfied until you are.
Once the final revisions are complete and you’re thrilled with how everything looks and functions, it’s time for the big moment—the website launch. We handle everything when it comes to getting your site live, from transferring files to ensuring the domain and hosting are properly configured. Whether you choose to host with us through Webflow or use another hosting provider, we make the process seamless and stress-free.
Before launching, we conduct a series of final checks. We test performance across multiple devices to ensure responsiveness, run speed tests, and ensure that every page, image, and link is optimized for search engines. This is also where we finalize your integration with tools like Google Search Console and Google Analytics, so you can track the performance of your new site from day one.
Once the site is live, your audience will experience a fast, responsive, and beautifully designed website that performs exactly as intended. But our work doesn’t stop there. We stay in close contact post-launch, ensuring everything continues to run smoothly and making any small tweaks as needed. Our goal is to make sure your website not only launches perfectly but remains a valuable asset for your business going forward.
At Well Web Design, our entire process is built around delivering exactly what you need—from concept to completion. Every stage is designed to ensure you have full visibility into how your website is created and that your feedback is heard and implemented at every step.
Whether it’s through our no-obligation discovery call, the free Hero section design, or our detailed revision process, we focus on client satisfaction above all else. From the first conversation to post-launch support, we make sure your website isn’t just a collection of pages but a powerful tool to elevate your brand and reach your goals.
Our combination of custom design, thoughtful SEO integration, and seamless web development is crafted to build websites that not only look beautiful but also perform exceptionally well in driving results. If you’re ready to experience a professional, client-first web design process, reach out to Well Web Design today and book a free consultation.
